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Web Design & Development for Local Service Businesses

A website built to turn more traffic into more qualified leads.

East Orion designs and develops conversion- and search-optimized websites for local service businesses—combining strategy, responsive development, CRO fundamentals, and SEO foundations into one coordinated build. Instead of treating your website as a digital brochure, we structure it around how customers find your business, evaluate your services, build trust, and decide to inquire, turning your website into a 24/7 salesperson.

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Where websites lose opportunities

A good-looking website can still underperform.

Your website sits between the traffic you generate and the inquiries your business receives. If customers struggle to find you—or arrive and fail to take action—potential demand is being lost before it becomes a lead.

Convert more visitors into inquiries

Clearer messaging, stronger page hierarchy, deliberate calls to action, and responsive user experiences make it easier for qualified prospects to understand your offer and take the next step.

Create stronger search opportunities

A deliberate sitemap, focused service pages, internal linking, metadata, and technical foundations give search engines clearer signals about what your business offers and which searches your pages are relevant to.

One website build, shaped around conversion and search

East Orion connects the pieces your website needs to actually work.

We begin with your business: what you sell, who you serve, where your traffic comes from, what customers need to understand, what prevents them from taking action, and what your website needs to accomplish commercially. From there, we handle the strategy, structure, messaging, interface, and technical foundation to make the website easier for your customers to find and understand. The result is a site that makes it easier for them to say yes.

Strategy before screens.

We define the customer journey, sitemap, page roles, conversion priorities, and messaging direction before production begins. This ensures every design decision is grounded in a clear plan rather than visual guesswork.

Design around your customers

Every important page is structured to answer the questions customers need resolved before they are ready to inquire. This helps remove friction and makes it easier for visitors to understand your value and take action.

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What a stronger website changes

Better structure Better business opportunities.

Unlike other websites, we focus on what makes a website valuable to your business as a sales and marketing engine. A website should make the next step easier to understand, easier to trust, and easier to measure.

Convert more visitors into inquiries

Clearer messaging, stronger page hierarchy, deliberate calls to action, and responsive user experiences make it easier for qualified prospects to understand your offer and take the next step.

Create stronger search opportunities

A deliberate sitemap, focused service pages, internal linking, metadata, and technical foundations give search engines clearer signals about what your business offers and which searches your pages are relevant to.

What is included

A Conversion-Focused Foundation for Capturing Qualified Demand

This is not a one-page redesign or a collection of disconnected templates. Your project includes the strategy, design, development, tracking, and handoff required to produce a complete website around your most important services and customer journeys.

Website Strategy & Conversion Structure

A clear structure that ensures every page has a defined purpose in guiding visitors toward enquiry or purchase. Sitemap, customer journey, page hierarchy, messaging, conversion paths, and section planning.

Conversion-Focused Website

A complete website that gives your business the space to clearly communicate services, build trust, and convert visitors into leads. Strategy, copy, design, and development are combined across across strategically planned pages.

Responsive Design & Development

A seamless experience across all devices that keeps your website fast, usable, and visually consistent everywhere. Custom responsive interface and front-end implementation across desktop, tablet, and mobile.

SEO, Tracking & Launch Foundations

A technically sound website that is ready to be indexed, measured, and improved from day one. Technical/on-page SEO, conversion tracking, Search Console/analytics foundations, handoff, code ownership, two revisions, and the 14-day bug-fix period.

A defined path from diagnosis to launch

A clearer website, built through a clearer process.

Every East Orion project follows a defined sequence built around your business, your audience, and the action your website needs to produce. We begin by understanding the commercial problem, then move from strategy and copy into responsive design, development, quality checks, and handoff.

You provide the essential business inputs, assets, access, and feedback. East Orion turns them into a conversion-focused website designed to be clear, useful, and ready to support qualified lead generation.

Most projects are delivered in approximately 14 days when required materials, access, and feedback arrive on schedule. The engagement includes two revisions and 14-day bug fixes after delivery.

01

Diagnose

Review the offer, audience, current website, traffic sources, and primary commercial goal to identify what the new website must accomplish.

02

Onboard

Collect the required brand assets, business information, content, platform access, references, and project requirements before production begins.

03

Design

Turn the approved strategy into the page structure, conversion copy, responsive interface, and visual direction the website will use.

04

Develop

Build the approved direction into a responsive, launch-ready website, including the required technical and on-page foundations.

05

Handoff

Complete final checks, apply the agreed revisions, transfer the finished project and code ownership, and provide the handoff guidance and 14d bugfixes necessary for the website to convert.

Website investment

A complete conversion-focused website starting at $3,000.

For businesses that need more than a cosmetic redesign, the standard East Orion website engagement combines commercial strategy, responsive design, development, search foundations, and conversion planning into one coordinated project.

Launch

Everything you need to launch a stronger, conversion-focused website.

$1,500

  • Up to 10 pages
  • Custom website strategy
  • Conversion-focused page structure
  • Responsive design & development
  • Basic keyword research
  • On-page SEO foundations
  • Conversion tracking
  • Analytics setup
  • 14 days of post-launch bug fixes
  • 14-day delivery
Start Your Project

Growth

A more strategic website built to capture search demand and turn more visitors into opportunities.

$2,000

  • Up to 15 pages
  • Everything in Launch
  • Local SEO page strategy
  • Expanded keyword research
  • Conversion strategy & CRO review
  • Competitor & SERP research
  • 14 days of post-launch bug fixes
  • 14-day delivery
Choose Growth

Scale

A complete website and 90-day growth program built for businesses ready to expand their search visibility and conversion performance.

$3,000

  • Up to 20 pages
  • Everything in Growth
  • 90-day SEO + CRO program
  • 2 new SEO pages per month
  • 1 CRO improvement or test per month
  • Performance monitoring
  • Monthly growth reports
  • 90 days of post-launch support
  • 14–21 day website delivery + 90-day growth program
  • 14-day delivery
Start Growing

A focused founding-stage partnership

Why Work With East Orion Now?

East Orion is in its founding stage, so the offer is deliberately focused: a clearly scoped website project for local service businesses that need a stronger foundation for inquiries, search visibility, and ongoing improvement.

You are not being asked to take a vague leap of faith, each project has defined deliverables, approval points, and practical safeguards from strategy through launch.

A defined project, not an open-ended experiment

The project has clear deliverables, two revision rounds, and a defined handoff. You know what is included before work begins.

More attention, clearer accountability

Your website is planned around your service, audience, and visitor objections. It is not dropped into a generic template.

Risk reducers built into the engagement

Pay 50% upfront and 50% on completion. You retain your website code, receive 14 days of bug-fix support after launch, and 90 days of SEO and CRO optimization.

Frequently Answered Questions

East Orion follows a clear, collaborative process designed to reduce uncertainty, align expectations, and ensure every system is built to solve the right business problems.

How much does a website cost?

The standard East Orion web design and development engagement starts at $1,000 and includes up to 10 strategically planned pages. Projects requiring additional pages, integrations, complex functionality, or expanded scope may be quoted separately.

How long does the project take?

Most standard projects are targeted for completion in approximately 14 days, provided required materials, access, approvals, and feedback arrive on schedule. Delays in content, assets, access, or client feedback may extend the delivery timeline.

What counts as one of the 10 pages?

A page generally refers to one distinct website URL with its own purpose and content—for example, a homepage, service page, process page, pricing page, contact page, or case study. The final sitemap is determined during strategy so the available pages are allocated where they can create the most value.

What if I need more than the pages in the offer?

Additional pages can be added when required. If the project needs a larger sitemap, the additional scope and investment will be discussed before production begins.

Do you write the website copy?

Yes. East Orion develops the conversion-focused messaging and website copy required for the agreed pages using your business information, customer context, offer details, research, and project strategy. You are responsible for supplying accurate business facts, claims, policies, service details, and other source information required to produce the copy.

Is SEO included?

The website build includes basic technical and on-page SEO foundations, such as page structure, metadata, internal linking, and search-conscious architecture. It does not include an ongoing ranking guarantee, continuous content production, backlink acquisition, or long-term SEO campaign except in the growth+ offer.

How many revisions are included?

The engagement includes two structured revision rounds. These are intended to refine the agreed design and content direction. Major changes in project scope, new pages, new features, or complete changes in direction may require additional scope.

Will the website work on mobile?

Yes. Every East Orion website is built responsively so the experience remains clear and usable across desktop, tablet, and mobile devices.

Do I own the website when it is finished?

Yes. Once the project is completed according to the engagement terms, ownership of the finished website code is transferred to you at no further cost.

What happens after launch?

You receive the completed website, project handoff documentation, code ownership, and a 14-day post-launch bug-fix period for issues directly related to the delivered build. Ongoing CRO, SEO, content, testing, or website improvements can be handled separately after launch based on the growth+ offer.

See what your website could be doing better.

Book a strategy call to discuss your current website, where search and conversion opportunities may be getting lost, and whether a conversion-focused rebuild makes sense for your business. We will review your current position, priorities, and project requirements before deciding whether East Orion is the right fit.

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